National Geographic

Curious Sense worked with National Geographic’s integrated marketing team for the 2010 Solar Decathlon. Our role was to recruit brand sponsors from our own network of global advertisers, and to design multi-channel, multimedia marketing campaigns utilizing National Geographic’s portfolio of media properties.

The Solar Decathlon is an event co-presented by the US Department of Energy and National Geographic that brought teams of university architects and designers to Washington, D.C. to construct two dozen energy-efficient homes of the future on the National Mall.

  • Meet & Greet

    Meet & Greet

    The celebrity, controlling his avatar, had virtual gatherings for premium members

  • Virtual Concerts

    Virtual Concerts

    Players gathered with their avatars to participate in live virtual concerts that promoted Soulja Boy’s new album

  • A Celebrity Avatar

    A Celebrity Avatar

    We created a virtual look-alike for the celebrity artist

  • A Music Marketplace

    A Music Marketplace

    Fans can buy audio and video, tickets, merch, and access to premium digital experiences