Planet Cazmo was a Massively Multiplayer Online Role-Playing Game for kids, housed in a virtual world containing a range of online games and activities that operated until 2012. Developed by Pileated Pictures, Curious Sense was responsible for marketing strategy and execution, and helped to build a user community from zero users to over 1 million.
In 2009, the company signed with Tommy Mottola’s Mottola Co. to produce virtual concerts with several celebrity artists popular among ‘tweens.
Led interactive strategy for all advertising channels for five product lines
Producer for website re-design and online advertising for new product launch
Interactive strategy lead for several campaigns & developed the Gnome’s first blog strategy
Produced an interactive product guide for every phone sold by Verizon Wireless
