Planet Cazmo was a Massively Multiplayer Online Role-Playing Game for kids, housed in a virtual world containing a range of online games and activities that operated until 2012. Developed by Pileated Pictures, Curious Sense was responsible for marketing strategy and execution, and helped to build a user community from zero users to over 1 million.
In 2009, the company signed with Tommy Mottola’s Mottola Co. to produce virtual concerts with several celebrity artists popular among ‘tweens.
Leadership over production of all interactive advertising channels for 10 CPG brands
Led interactive strategy for online ads, social media, and micro-sites
Led strategy and developed creative for numerous digital advertising campaigns
Producer for re-design of ADC’s website with R/GA Global Chief Creative Officer, Nick Law
