Planet Cazmo was a Massively Multiplayer Online Role-Playing Game for kids, housed in a virtual world containing a range of online games and activities that operated until 2012. Developed by Pileated Pictures, Curious Sense was responsible for marketing strategy and execution, and helped to build a user community from zero users to over 1 million.
In 2009, the company signed with Tommy Mottola’s Mottola Co. to produce virtual concerts with several celebrity artists popular among ‘tweens.
Strategist and Producer for private online community to support global collaboration
Lead strategy and design of an online community in collaboration with WHYY
Led digital strategy & interaction design for website re-design and re-launch campaign
Led strategy for all interactive advertising channels including content marketing program
