Planet Cazmo was a Massively Multiplayer Online Role-Playing Game for kids, housed in a virtual world containing a range of online games and activities that operated until 2012. Developed by Pileated Pictures, Curious Sense was responsible for marketing strategy and execution, and helped to build a user community from zero users to over 1 million.
In 2009, the company signed with Tommy Mottola’s Mottola Co. to produce virtual concerts with several celebrity artists popular among ‘tweens.
Producer for digital campaign that launched flip-flops as new product category for Old Navy
We designed the strategy that lead to the first 2 million users for this digital game for ‘tweens
The ROM is our Concept and Vision for a new platform for interactive music entertainment
