Planet Cazmo was a Massively Multiplayer Online Role-Playing Game for kids, housed in a virtual world containing a range of online games and activities that operated until 2012. Developed by Pileated Pictures, Curious Sense was responsible for marketing strategy and execution, and helped to build a user community from zero users to over 1 million.
In 2009, the company signed with Tommy Mottola’s Mottola Co. to produce virtual concerts with several celebrity artists popular among ‘tweens.
We led the strategy, design and implementation of TDN’s digital marketing and media
We built a digital theme park to help market a new album by the hip-hop star
We designed a game to train new scientists at one of the world’s largest pharmas
