Planet Cazmo was a Massively Multiplayer Online Role-Playing Game for kids, housed in a virtual world containing a range of online games and activities that operated until 2012. Developed by Pileated Pictures, Curious Sense was responsible for marketing strategy and execution, and helped to build a user community from zero users to over 1 million.
In 2009, the company signed with Tommy Mottola’s Mottola Co. to produce virtual concerts with several celebrity artists popular among ‘tweens.
The celebrity, controlling his avatar, had virtual gatherings for premium members
Players gathered with their avatars to participate in live virtual concerts that promoted Soulja Boy’s new album
We created a virtual look-alike for the celebrity artist
Fans can buy audio and video, tickets, merch, and access to premium digital experiences
