Planet Cazmo was a Massively Multiplayer Online Role-Playing Game for kids, housed in a virtual world containing a range of online games and activities that operated until 2012. Developed by Pileated Pictures, Curious Sense was responsible for marketing strategy and execution, and helped to build a user community from zero users to over 1 million.
In 2009, the company signed with Tommy Mottola’s Mottola Co. to produce virtual concerts with several celebrity artists popular among ‘tweens.
Game Rooms, Music and Video Theaters, Social Hangouts, Virtual Concerts, Meet-and-Greets, Stores
Places are designed to house artist activities and residences for players. Some free, some premium.
Fans become Residents of The ROM, make a home, and play within a community of music
