Following a few successful virtual concerts that took place inside one of Planet Cazmo’s theaters, the hip hop artist, Soulja Boy, requested his own branded virtual world.
We worked with our partners at Planet Cazmo to develop characters and environments designed around the artist and his new album. Players and fans could visit a recording studio, play mini-games, shop for music and merchandise, and have the chance to meet Soulja Boy at exclusive meet and greet events.
Executive Producer at the legendary, R/GA, the world’s most-awarded agency
Director of Interactive at one of the world’s oldest and largest public relations firms
Led interactive strategy for major brands at one of the world’s most effective agencies
Director of Client Services at the leading digital agency for non profits and philanthropies
