Following a few successful virtual concerts that took place inside one of Planet Cazmo’s theaters, the hip hop artist, Soulja Boy, requested his own branded virtual world.
We worked with our partners at Planet Cazmo to develop characters and environments designed around the artist and his new album. Players and fans could visit a recording studio, play mini-games, shop for music and merchandise, and have the chance to meet Soulja Boy at exclusive meet and greet events.
Led interactive strategy for all advertising channels for five product lines
Producer for website re-design and online advertising for new product launch
Interactive strategy lead for several campaigns & developed the Gnome’s first blog strategy
Produced an interactive product guide for every phone sold by Verizon Wireless
