Following a few successful virtual concerts that took place inside one of Planet Cazmo’s theaters, the hip hop artist, Soulja Boy, requested his own branded virtual world.
We worked with our partners at Planet Cazmo to develop characters and environments designed around the artist and his new album. Players and fans could visit a recording studio, play mini-games, shop for music and merchandise, and have the chance to meet Soulja Boy at exclusive meet and greet events.
Leadership over production of all interactive advertising channels for 10 CPG brands
Led interactive strategy for online ads, social media, and micro-sites
Led strategy and developed creative for numerous digital advertising campaigns
Producer for re-design of ADC’s website with R/GA Global Chief Creative Officer, Nick Law
