Following a few successful virtual concerts that took place inside one of Planet Cazmo’s theaters, the hip hop artist, Soulja Boy, requested his own branded virtual world.
We worked with our partners at Planet Cazmo to develop characters and environments designed around the artist and his new album. Players and fans could visit a recording studio, play mini-games, shop for music and merchandise, and have the chance to meet Soulja Boy at exclusive meet and greet events.
We designed a Grateful Dead digital game offering fans new ways to play with music
We developed a digital game and integrated marketing program for NY Fashion Week
We developed innovative interactive marketing programs for several major labels
We designed and produced an innovation in 21st Century marketing for music
