Following a few successful virtual concerts that took place inside one of Planet Cazmo’s theaters, the hip hop artist, Soulja Boy, requested his own branded virtual world.
We worked with our partners at Planet Cazmo to develop characters and environments designed around the artist and his new album. Players and fans could visit a recording studio, play mini-games, shop for music and merchandise, and have the chance to meet Soulja Boy at exclusive meet and greet events.
Strategist and Producer for private online community to support global collaboration
Lead strategy and design of an online community in collaboration with WHYY
Led digital strategy & interaction design for website re-design and re-launch campaign
Led strategy for all interactive advertising channels including content marketing program
