Following a few successful virtual concerts that took place inside one of Planet Cazmo’s theaters, the hip hop artist, Soulja Boy, requested his own branded virtual world.
We worked with our partners at Planet Cazmo to develop characters and environments designed around the artist and his new album. Players and fans could visit a recording studio, play mini-games, shop for music and merchandise, and have the chance to meet Soulja Boy at exclusive meet and greet events.
We led the strategy, design and implementation of TDN’s digital marketing and media
We built a digital theme park to help market a new album by the hip-hop star
We designed a game to train new scientists at one of the world’s largest pharmas
