Following a few successful virtual concerts that took place inside one of Planet Cazmo’s theaters, the hip hop artist, Soulja Boy, requested his own branded virtual world.
We worked with our partners at Planet Cazmo to develop characters and environments designed around the artist and his new album. Players and fans could visit a recording studio, play mini-games, shop for music and merchandise, and have the chance to meet Soulja Boy at exclusive meet and greet events.
The celebrity, controlling his avatar, had virtual gatherings for premium members
Players gathered with their avatars to participate in live virtual concerts that promoted Soulja Boy’s new album
We created a virtual look-alike for the celebrity artist
Fans can buy audio and video, tickets, merch, and access to premium digital experiences
