Following a few successful virtual concerts that took place inside one of Planet Cazmo’s theaters, the hip hop artist, Soulja Boy, requested his own branded virtual world.
We worked with our partners at Planet Cazmo to develop characters and environments designed around the artist and his new album. Players and fans could visit a recording studio, play mini-games, shop for music and merchandise, and have the chance to meet Soulja Boy at exclusive meet and greet events.
Game Rooms, Music and Video Theaters, Social Hangouts, Virtual Concerts, Meet-and-Greets, Stores
Places are designed to house artist activities and residences for players. Some free, some premium.
Fans become Residents of The ROM, make a home, and play within a community of music
