Sundance Fashion Game – Catwalk Countdown

Curious Sense collaborated with Sundance Channel to develop a casual online game integrated with their sponsorship of New York Fashion Week. Our objective was to promote their new Full Frontal Fashion transmedia brand, and reach a broader audience including younger consumers.

Informed by an understanding of Sundance’s brand and communications objectives and a study of their current and prospective audience, Curious Sense developed Catwalk Countdown, a “Sim Game,” in which the player has the experience of an aspiring fashion designer, trying to earn an invitation to Fashion Week.

Catwalk Countdown – A Top 10 Game at All Major Online Game Portals

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  R/GA

  Executive Producer at the legendary, R/GA, the world’s most-awarded agency
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  Burson-Marsteller

  Director of Interactive at one of the world’s oldest and largest public relations firms
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  McKinney

  Led interactive strategy for major brands at one of the world’s most effective agencies
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  iAPPS

  Director of Client Services at the leading digital agency for non profits and philanthropies