Sundance Fashion Game – Catwalk Countdown

Curious Sense collaborated with Sundance Channel to develop a casual online game integrated with their sponsorship of New York Fashion Week. Our objective was to promote their new Full Frontal Fashion transmedia brand, and reach a broader audience including younger consumers.

Informed by an understanding of Sundance’s brand and communications objectives and a study of their current and prospective audience, Curious Sense developed Catwalk Countdown, a “Sim Game,” in which the player has the experience of an aspiring fashion designer, trying to earn an invitation to Fashion Week.

Catwalk Countdown – A Top 10 Game at All Major Online Game Portals

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  The Aspen Institute

  Producer and Interaction Designer for re-design of a website used by MBA programs
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  Department of Treasury

  Executive Producer for massive multi-channel program to launch the new currency
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  Duke University

  Designed and developed a social media strategy for the world-class Physics Dept.
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  McDonald’s

  Oversaw design and dev of a digital campaign to launch a new product