Sundance Fashion Game – Catwalk Countdown

Curious Sense collaborated with Sundance Channel to develop a casual online game integrated with their sponsorship of New York Fashion Week. Our objective was to promote their new Full Frontal Fashion transmedia brand, and reach a broader audience including younger consumers.

Informed by an understanding of Sundance’s brand and communications objectives and a study of their current and prospective audience, Curious Sense developed Catwalk Countdown, a “Sim Game,” in which the player has the experience of an aspiring fashion designer, trying to earn an invitation to Fashion Week.

Catwalk Countdown – A Top 10 Game at All Major Online Game Portals

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  Sony Electronics

  Led interactive strategy for all advertising channels for five product lines
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  Purina Fancy Feast

  Producer for website re-design and online advertising for new product launch
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  Travelocity

  Interactive strategy lead for several campaigns & developed the Gnome’s first blog strategy
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  Verizon Wireless

  Produced an interactive product guide for every phone sold by Verizon Wireless