Sundance Fashion Game – Catwalk Countdown

Curious Sense collaborated with Sundance Channel to develop a casual online game integrated with their sponsorship of New York Fashion Week. Our objective was to promote their new Full Frontal Fashion transmedia brand, and reach a broader audience including younger consumers.

Informed by an understanding of Sundance’s brand and communications objectives and a study of their current and prospective audience, Curious Sense developed Catwalk Countdown, a “Sim Game,” in which the player has the experience of an aspiring fashion designer, trying to earn an invitation to Fashion Week.

Catwalk Countdown – A Top 10 Game at All Major Online Game Portals

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  S.C. Johnson Brands

  Leadership over production of all interactive advertising channels for 10 CPG brands
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  Coldwell Banker

  Led interactive strategy for online ads, social media, and micro-sites
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  Polaris

  Led strategy and developed creative for numerous digital advertising campaigns
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  Art Director’s Club

  Producer for re-design of ADC’s website with R/GA Global Chief Creative Officer, Nick Law