Curious Sense is the online journal of Adam Blumenthal, Vice President at Nucco Brain, a UNIT9 company, and Professor of the Practice for Augmented and Virtual Reality at Brown University.

Posts & Press

Billboard: Grateful Dead 3.0

After today, the long strange trip that is the Grateful Dead’s career may just get longer and stranger. Thanks to Curious Sense Inc., a digital-entertainment company that

Facebook Acquires Occulus Virtual Reality for $2B - Is your Social Network going 3D?

  (Paraphrased) from Mark Zuckerberg, posted on Facebook today, 3/26/14: I’m excited to announce that we’ve agreed to acquire Oculus VR, the leader in virtual reality

Success Maxified when you begin with the End in mind

I’m a student and fan of turn of the (last) century leadership and performance education – works like Charles Haanel’s The Master Key System, and Napoleon

Curious Sense CEO, Adam Blumenthal, Speaks at SXSW about Music and Emerging Media

SXSW Panel: Music Licensing & Emerging Media One of the world’s biggest and most anticipated convergence events of all things music, film and interactive, SXSW is

Hey Brands: Get Your Game On!

From Social Media Today | BY ADAM BLUMENTHAL The majority of Americans and more than 500 million consumers worldwide play social and mobile games. Digital games are the

Wall Street Journal: The Grateful Dead Get A Videogame

via THE WALL STREET JOURNAL JOHN JURGENSEN | 13 JANUARY 2011 The Grateful Dead is getting a videogame. Through a new deal with an independent games developer, the

Reuters: Grateful Dead plan new

via REUTERS JORDAN RIEFE | 20 APRIL 2012 For 30 years the Grateful Dead recorded music and toured the world with their unique blend of rock, folk and

NPR Marketplace: REO Speedwagon's got game

via MARKETPLACE MORNING REPORT, AMERICAN PUBLIC MEDIA JENNIFER COLLINS | 2 DECEMBER 2009 Bill Radke: Does the name REO Speedwagon ring much of a bell? If so, you may be

Rolling Stone: Grateful Dead Launch Video Game

via ROLLING STONE BENJY EISEN | 16 DECEMBER 2011           The Grateful Dead have their own golf balls, wine, neckties, USB drives, blankets and wind

USA Today: The Grateful Dead will delve into the world of online gaming

via USA TODAY, GAME HUNTERS MIKE SNIDER | 17 JANUARY 2011 You could be playing with the band: Jerry Garcia, left, with Grateful Dead bandmates Bob Weir, Phil Lesh,

Chief Digital Officer

Adam Blumenthal

Hello! I'm Adam Blumenthal. Since 1993 I have been leading innovative interactive media productions with the world's best known brands. I'm a deep generalist, equally adept from Biz Dev to Strategy to Creative to Implementation, I have lead dozens of award-winning productions - as a leader at preeminent Madison Avenue agencies, producer of more than a dozen digital games and virtual worlds, and as Vice President at Nucco Brain, a UNIT9 Company. I'm a first-generation Digital Native, interactive since 1980. After more than 30 years I share here the perspective of a lifetime creative-technologist by passion and profession.