Curious Sense is the online journal of Adam Blumenthal, Vice President at Nucco Brain Studio, a UNIT9 company, and Professor of the Practice for Augmented and Virtual Reality at Brown University.

Posts & Press

Hey Brands: Get Your Game On!

From Social Media Today | BY ADAM BLUMENTHAL The majority of Americans and more than 500 million consumers worldwide play social and mobile games. Digital games are the

Wall Street Journal: The Grateful Dead Get A Videogame

via THE WALL STREET JOURNAL JOHN JURGENSEN | 13 JANUARY 2011 The Grateful Dead is getting a videogame. Through a new deal with an independent games developer, the

Reuters: Grateful Dead plan new

via REUTERS JORDAN RIEFE | 20 APRIL 2012 For 30 years the Grateful Dead recorded music and toured the world with their unique blend of rock, folk and

NPR Marketplace: REO Speedwagon's got game

via MARKETPLACE MORNING REPORT, AMERICAN PUBLIC MEDIA JENNIFER COLLINS | 2 DECEMBER 2009 Bill Radke: Does the name REO Speedwagon ring much of a bell? If so, you may be

Rolling Stone: Grateful Dead Launch Video Game

via ROLLING STONE BENJY EISEN | 16 DECEMBER 2011           The Grateful Dead have their own golf balls, wine, neckties, USB drives, blankets and wind

USA Today: The Grateful Dead will delve into the world of online gaming

via USA TODAY, GAME HUNTERS MIKE SNIDER | 17 JANUARY 2011 You could be playing with the band: Jerry Garcia, left, with Grateful Dead bandmates Bob Weir, Phil Lesh,

Adam Blumenthal Speaks on the Ubiquity of Gaming @ Triangle Game Conference

via The Escapist : News : TGC 10: Gaming, Gaming, Everywhere JOHN FUNK | 8 APRIL 2010 7:45 PM With the rise of the iPhone/iPod Touch apps, the popularity

Press Release: Curious Sense Develops First-of-its-Kind Rock Music Video Game with REO Speedwagon

Curious Sense Develops First-of-its-Kind Rock Music Video Game with REO Speedwagon – “Find Your Own Way Home” designed for gamers and music fans Legendary rock band,

REO Speedwagon Game Players Meet the Real Band

On Thursday night, May 20, Golden Ticket winner, Kelly from Indiana, saw the band in South Bend. Below are some of Kelly’s pictures from his night

Curious Sense Re-Locates to Asheville

INNOVATIVE DIGITAL STUDIO ANNOUNCES MOVE TO ASHEVILLE, NC Curious Sense chose to re-locate to Asheville based on the area’s quality of life, its rich cultural and

CS Featured @Hypebot

Curious Sense Games Offer New Music Industry Revenue Stream Curious Sense is a music game startup that garnered recent press for the release of a Grateful

Chief Digital Officer

Hello! I'm Adam Blumenthal.

Since 1993 I have been leading Digital Innovation projects with the world's best known brands. I'm a deep generalist, equally adept from Biz Dev to Strategy to Creative to Implementation.

I've led dozens of award-winning productions - as a leader at preeminent Madison Avenue agencies, with legends of the entertainment industry, and in fields for social impact.

I'm a partner at Nucco at Unit9, one of the world's preeminent digital design & production companies (AdAge Production Company of the Year 2019, Campaign Technology Company of the Year, 2020 & 2021).

And I'm an adjunct professor at Brown University with a specialty in virtual reality.

I'm a first-generation Digital Native, interactive since 1980. After more than 30 years I share here the perspective of a lifetime creative-technologist, by passion and profession.