SXSW
Panel: Music Licensing & Emerging Media

One of the world’s biggest and most anticipated convergence events of all things music, film and interactive, SXSW is in its 25th year. South by Southwest (SXSW) is an annual event that takes place in Austin, Texas. By day – discussions, demos, debates, at night, hundreds of musical acts from around the globe all over Austin.

Adam Blumenthal, Curious Sense CEO, spoke about the new types of digital products Curious Sense creates with licensed entertainment content, and the benefits of both revenue and measurable marketing value.

Panelists:
Joel Johnson (Gawker)-moderator
Adam Blumenthal (Curious Sense)
Annie Lin (The Rights Workshop)
Randy Shefer (Sony ATV Publishing)
Colin Mutchler (R/GA)